Karalee is comfortable and happy in a busy writing environment, driven to unearth compelling, interesting and radical ways to transform the ordinary or unexpected into the words that best appeal to a target audience.
She has over 25 years’ experience in copywriting, marketing, branding and communications spanning a host of industries and organizations including non-profits, universities as well as corporate businesses, in both freelance and contract capacities. Professional accomplishments include an award-winning national advertising campaign for the University of Waterloo, working with former Governor General David Johnston, and a radical conference combining workplace with academics and research, working with world-renowned author, Malcolm Gladwell.
Creative writing credits cover features, columns and report writing for print, web and magazines—monthly and weekly columns in the Chronicle Herald, essays in The Globe and Mail’s, a CBC radio Outfront segment, a Global TV documentary featuring Edna Staebler, a popular blog—as well as magazine development & execution and publishing experience. She has edited multiple magazines and has taught copywriting, advertising and business writing at colleges and universities for more than a decade. She is also a creative director, overseeing the integration of word and visuals by guiding and collaborating with photographers, illustrators and graphic designers.
Karalee holds degrees from Dalhousie University of King’s College (MA Creative Nonfiction) and the University of Waterloo (BA Rhetoric and Professional Writing). If you’re ever looking for her, check out one of Nova Scotia’s rocky seaside shorelines or a forest trail.